![New Balance announces an exciting partnership with accomplished tennis player Genie Bouchard through a multi-year sponsorship agreement - WORLDWIDEWEST New Balance announces an exciting partnership with accomplished tennis player Genie Bouchard through a multi-year sponsorship agreement - WORLDWIDEWEST](https://worldwidewest.com/wp-content/uploads/2023/09/JPEG-image-4244-B104-B6-0.jpeg)
New Balance announces an exciting partnership with accomplished tennis player Genie Bouchard through a multi-year sponsorship agreement - WORLDWIDEWEST
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
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